Speaking
Built for the room in front of them
Helena and Emily do not have one talk they wheel out. They have a subject they work in every single day, and they shape it around your audience, your slot and what you actually need the room to walk away with.
Signature keynote
Why builder marketing feels like a gamble
Three beliefs nearly every builder holds about marketing. All three feel like common sense. All three are quietly expensive.
- Run time
- 35 to 40 minutes, or extended to 60
- Built for
- Rooms full of residential builders, and the suppliers, associations and advisers who serve them.
- Delivered at
- APB Summit 2026, Sydney. Master Builders, February 2025
Other subjects they cover
Pick the angle your audience needs
Any of these can anchor a keynote, a panel or a virtual session. Tell us the room and we will tell you which one lands hardest.
What happens between “just looking” and “let’s build”
The months a buyer spends deciding, what they are actually doing in that time, and why most builders are invisible for all of it.
Leads are not the problem
What happens after the enquiry arrives, and why follow-up quietly decides whether marketing ever pays.
Why builders’ ads get scrolled past
What makes a buyer stop on a building company’s advertising, and the creative habits that guarantee they will not.
AI in a building business, minus the hype
Where automation genuinely earns its place in a builder’s sales process, and where it just makes a mess faster.
Something else on your mind? If it touches how builders win work, it is probably in their wheelhouse. Ask.
Formats
How they present
Always delivered as a pair.
Keynote
30 to 60 minutes on the main stage, delivered as a two hander.
Suits: Conferences, summits and association events with a full room.
Panel or fireside
A moderated conversation with room for the audience to push back.
Suits: Sessions that need discussion and real questions, not slides.
Webinar or virtual
Delivered online for members, partners or a national audience.
Suits: Association member programs and supplier networks across several states.
Podcast guest
A recorded conversation for an industry show.
Suits: Shows serving builders and the wider residential construction industry.
What your audience gets
Why the room stays put
Two speakers, not one monologue
Helena and Emily hand the room back and forth. Two voices, quick handovers, and no twenty minute monologue.
Real numbers from real builders
Everything on stage comes out of campaigns they are running right now, not a slide deck of theory.
No pitch from the stage
The talk is built to be useful whether or not anyone in the room ever speaks to their agency.
Something to do on Monday
The room leaves with a checklist and a clear first move, not a vague sense that they should “do more marketing”.
Before you enquire
The questions organisers actually ask
What do Helena and Emily speak about?
Marketing for residential builders: what makes it pay, and what quietly wastes money. Their signature keynote is Why builder marketing feels like a gamble. They also cover the long buying decision, lead follow-up, ad creative and where AI genuinely helps a building business.
How long is the keynote?
Around 35 to 40 minutes as standard, and it extends to 60 where the programme allows.
Do they present together or individually?
Always together. The material is written and paced as a two hander, with the two of them handing the room back and forth.
Where will they travel?
Australia wide. They also deliver virtual sessions for member webinars, supplier networks and audiences spread across several states.
What formats do they offer?
Keynote, panel or fireside chat, webinar or virtual session, and podcast guest appearances.
What does it cost to book them?
It depends on the format, the travel involved and the size of the audience, so there is no single number. Send the details through and you will get a straight answer back.
Where have they spoken before?
The APB Summit 2026 in Sydney, run by the Association of Professional Builders. Master Builders in February 2025. The Brisbane BFast Club in February 2025.
Does the audience get anything to take away?
Yes. Attendees leave with the Builders Profitable Marketing Checklist.
Got a room full of builders and a slot to fill?
Tell us who is in the room and what you need them to walk away with. We will come back with how we would shape it.
Available Australia wide, plus virtual sessions.