About

They do this every day. Then they get on stage.

Helena Tivey and Emily Williams co-founded The Arrow Agency, a marketing firm on Queensland’s Sunshine Coast that works only with residential builders. There is no research team behind the keynote. The clients are the research.

The speakers

Helena and Emily

Helena Tivey

Co-Founder and Head of Growth, The Arrow Agency

Helena Tivey is the Co-Founder and Head of Growth at The Arrow Agency, where she leads business growth and shapes how the agency works with builders and construction businesses.

Her territory is lead generation, CRM and sales automation: everything that happens after a buyer puts their hand up, which is usually where a builder’s marketing quietly falls over. She is hands on with clients and happy to dig through the data and the workflows to find out what is actually going on.

She speaks on AI-powered lead follow-up, CRM strategy and marketing operations built for the way people really buy a home.

Based in Sunshine Coast, Queensland.

Emily Williams

Co-Founder and Head of Operations, The Arrow Agency

Emily Williams is the Co-Founder and Head of Operations at The Arrow Agency, a boutique marketing firm on Queensland’s Sunshine Coast working with residential builders.

Under her leadership the agency has grown by running campaigns that are strategic, transparent and genuinely accountable, across Meta and Google advertising, local SEO and landing page development.

Her particular interest is ad creative and AI integration: what makes someone stop on a building company’s advertising, and where automation earns its place rather than just adding noise.

Based in Sunshine Coast, Queensland.

Where they have spoken

Recent stages

Every event listed here has been delivered.

APB Summit 2026
Association of Professional Builders
Keynote, Sydney.
Master Builders
Master Builders
Foundations of Profitable Marketing, February 2025.
Brisbane BFast Club
Brisbane BFast Club
Marketing session, February 2025.

What your audience gets

Two people who will not waste the slot

Two speakers, not one monologue

Helena and Emily hand the room back and forth. Two voices, quick handovers, and no twenty minute monologue.

Real numbers from real builders

Everything on stage comes out of campaigns they are running right now, not a slide deck of theory.

No pitch from the stage

The talk is built to be useful whether or not anyone in the room ever speaks to their agency.

Something to do on Monday

The room leaves with a checklist and a clear first move, not a vague sense that they should “do more marketing”.

Got a room full of builders and a slot to fill?

Tell us who is in the room and what you need them to walk away with. We will come back with how we would shape it.

Enquire about booking

Available Australia wide, plus virtual sessions.