Signature keynote
Why builder marketing feels like a gamble
Three beliefs nearly every builder holds about marketing. All three feel like common sense. All three are quietly expensive.
- Run time
- 35 to 40 minutes, or extended to 60
- Built for
- Rooms full of residential builders, and the suppliers, associations and advisers who serve them.
- Delivered at
- APB Summit 2026, Sydney. Master Builders, February 2025
The premise
Three beliefs. All three expensive.
Every builder in the room is holding at least one of them. Most are holding all three, and none of them feel like mistakes.
Belief one, on the house
“Marketing is a gamble.”
Helena and Emily take this one apart on stage using real builder numbers rather than theory. It is the fastest way to show a room what structured marketing actually looks like.
Beliefs two and three
Saved for the room
The other two are where the session earns its slot. Those stay on the stage.
What they leave with
The bit that matters to your audience
Your audience leaves able to look at their own marketing and tell, honestly, whether it is a system or a gamble.
- A straight answer on whether their marketing is a system or a punt.
- The reason their advertising looks like it fails when it is actually working.
- What it really costs to keep putting marketing off until things go quiet.
And on the way out: Attendees leave with the Builders Profitable Marketing Checklist.
See it delivered
The full keynote
Formats
However your programme is built
The same material works as a keynote, a panel or a virtual session.
Keynote
30 to 60 minutes on the main stage, delivered as a two hander.
Panel or fireside
A moderated conversation with room for the audience to push back.
Webinar or virtual
Delivered online for members, partners or a national audience.
Podcast guest
A recorded conversation for an industry show.
Want this in front of your builders?
Tell us the audience, the date and the slot. We will come back with how we would shape it.
Available Australia wide, plus virtual sessions.